Lake Furney is one of those “creative types” - writer… musician… actor…

He was first bitten by the “copy bug” when he wrote two radio commercials for an ad agency way back in 1987. But the calling would have to wait, as many other passions demanded his exploration.

The next few years were a dizzying array of diverse life experiences that would later become potent tools for helping business owners become more successful:

- As a musician, he received international acclaim and performed to sold-out venues.

- His experiences in the military during the time of Desert Storm helped temper his artistic passions with practical perspective.

- As a creative writer, he became a published coauthor with such personal growth powerhouses as Deepak Chopra and Wayne Dyer.

How does all that help business owners be more successful? It's quite simple really. You see, all those experiences became fuel that he could draw upon to communicate and relate to others through writing. That rich and diverse fuel re-ignited the smoldering ember of his passion for copywriting. That passion today is a flame that ignites the success of others.

Lake has been a devoted student of the craft of copywriting for many years now. He has consumed the secrets and strategies of copywriting legends like Gene Schwartz, Gary Halbert and Joseph Sugarman. But his pursuit of knowledge and the refinement of his craft never rests.

That's why he continually studies and analyzes not only those proven legends but other copywriting greats like John Carlton, Gary Bencivenga, Clayton Makepeace and Ray Edwards. He has even had the good fortune to participate in face-to-face critiquing sessions with internet publishing magnate and copywriting marvel Michael Masterson.

But what's most important to Lake is how all this applies to helping others be successful.

When you combine his knowledge, expertise and extraordinarily broad life experiences, you get a potent mix of sensiblities. The result is a virtual geyser of creativity and an uncanny ability to relate to people from all walks of life.

That ability to relate is what allows him to connect.

“Everything I’ve experienced”, says Lake, “gives me a unique, kaleidoscopic palette with which to paint vivid pictures with words. When you can paint a picture in someones mind, you connect with them. And connection is king in my book. All the copywriting rules, techniques and secrets in the world don’t mean a thing if you don’t connect with the reader.

An emotional connection with your prospects and customers is the difference between just “doing well” and shattering the barriers to the kind of success you may have only dreamed was possible.”

Helping others to be more successful is Lake's mantra these days. With clients including a top New York marketing agency and multi-millionaire entrepreneurs, he has even begun receiving international recognition with clients overseas.