Lake
FurneyCopywriting
                                                                      ...Copy That
 Connects

 
Resume


Professional Profile

I’ve written technical, creative, and sales copy for over 15 years. I bring a rich blend of diversity and writing styles to suit any need. My specialties are online sales letters, as well as web and catalog copy. However, I have experience with all of the following as well as specific knowledge that applies to each:

  • Direct Mail                 
  • Email Marketing
  • Catalog Copy
  • Web Copy
  • Articles
  • Newsletters 
  • Radio/TV Commercial Scripts 
  • Press Releases
  • Online Sales Letters
  • Brochures
  • Postcards
  • Jingles

Work History What it Means for You
Direct Response Copywriter My experience as a full time in-house copywriter and full time freelancer means I’m no beginner. My client's success (including a top New York marketing agency) prove that I know what it takes to create winners for you.

Professional Musician/ Songwriter My creative writing and live performance experiences developed my ability to strongly connect with people on an emotional level. I can help you make connections with your prospects and customers that will mean explosive growth and lifetime customers for your business.

Technical Writer




Business Analyst



Project Manager

My technical writing experiences developed a keen prowess to adapt my “voice” to speak to any audience in a language they’ll understand - including yours.


My business analyst experiences taught me how to identify exactly what you need to ensure your success.


My project management skills mean I’ll get your job done efficiently and on time.

US Navy My experiences as an avionics technician and Desert Storm Veteran gave me a strong sense of dedication and the ability to adapt to the needs of any situation. My dedication and flexibility mean I’ll do whatever it takes to help you be successful.

Education
Topline Business School I learned powerful business growth strategies and marketing principles directly from renowned business growth consultant Martin Howey. That means I can help you develop winning strategies to make the most of your marketing.

Numerous AWAI - Copywriting programs

AWAI is renowned for the quality of their instructional programs. I have completed several of them, including their Accelerated Program for Six- Figure Copywriting.

My indepth study and knowledge means you're getting proven strategies and you'll find my writing to be among the very best available anywhere.

Numerous creative writing workshops The ability to tell a story translates to great copywriting that makes connections with your prospects and customers.

Writings of
Copywriting Greats

Through careful study of the writings of copywriting legends like Gene Schwartz, John Carlton, et al, I am able to bring
time-tested copywriting strategies to the table.

In fact, I have consumed more books on the subject than I could list.

My perpetual pursuit of knowledge and the continuous refinement of my skills means I will create winners for you year after year.

References

Please see my Bio for more information about me and be sure to check out some selected testimonials. References available on request.

 

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"The difference between the right word and the almost right word is really a large matter... it's the difference between the lightning bug and the lightning." 
      -
Mark Twain

Lake Furney
Lake Furney, International Freelance Copywriter